Rebranding | Blended From Imagination

A sip that shifts the way Americans drink tea.

Blended from imagination is the concept for new Bigelow tea. I created overall design based on brand history that the founder (Ruth Campbell Bigelow) produced her homemade tea from experiment. The purpose is to be able to express the art of making tea and reflect homemade quality tea started from family kitchen. Her flavoured tea changed the way people drank tea in America. I wanted the ideas of authentic, natural ingredients, and care given process communicated through my design as well.

In class, students also needed to create a promotional kit to support a charity or a non-profit organization they selected. I chose to support Care, a humanitarian organization fighting global poverty, which they also focus on empowering women, who can help their families and entire communities escape poverty. I found that their mission tiled very well with the story of Bigelow, which was a woman who had power to change the way people drank tea in the United States.

This project is selected to feature on Behance Student Show Gallery

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